Event Activation

Meetings, incentives, conferences, and exhibitions (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose. Recently, there has been an industry trend towards using the term ‘meetings industry’ to avoid confusion from the acronym. Other industry educators are recommending the use of “events industry” to be an umbrella term for the vast scope of the meeting and events profession.

Most components of MICE are well understood, perhaps with the exception of incentives. Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or education purposes. MICE events are usually centered on a theme or topic and are aimed at a professional, academic or trade organization or other special interest group.

TS Informatics Pvt. Ltd. is a full service experiential marketing agency that helps brands build experiences to connect with their customers. We design and develop solutions that help brands and agencies leverage the power of Social Media and directly engage with audience.

At TS Informatics Pvt. Ltd., we believe that growth of Digital, Social and Mobile have redefined the way marketers interact with their customers. Perhaps, that’s why we work on digital innovations in customer engagement.

We bridge the gap between creativity and technology with our cross functional team of experts from design, brand strategy, social media, automation and technology.
We believe in creative excellence with technology innovation.

Interested to know more. Let’s talk and explore how our solutions can help you connect with customers and create relationships.