Innovations in Customer Engagement


As marketers we had been devising new and innovative ways of customer engagements. The latest in the bag of tricks is the “Digital Media” which includes social media like Facebook and Twitter. Softwares and other high-end technologies have always been used for critical applications, but rarely as a marketing tool for customer engagement.

The team at TS analyzed these technologies and found them just apt for creating a great customer experience and engagement. Just imagine, if you go to buy a car, scan the car with your smartphone and all the features of the car and the competing cars information comes to your cell phone or mailed to you. Imagine driving the car without actually stepping into it.

Another interesting scenario, just imagine how the dress or jewellery that you just selected would look on you without actually trying them. In an in-store environment just click on an exotic vegetable or meat and you would see the recipes pop up on your mobile phone. The applications are just infinite!

Be it in-store engagement or mall activations or exhibitions, the digital engagement is the way to go. At TS we had been working on technologies like –

Facebook and Twitter App Developments
Augmented Reality
Matrix Effect
Mobile App Development for Android, Apple and Blackberry platforms
QR Codes
There are few more to create innovative and eye-opening customer engagements. As an organization we are thrilled at the prospects and convinced that there are a lot more delights in for customer in his/her path to purchase.