HYUNDAI MOTORS INDIA LTD, AUTOEXPO-2012 NEW DELHI
*This campaign has won the Yahoo big idea chair award-2012 for best use of technology.
Objective :Create a unique blend of offline and online experience fully integrated with social media for virality.
Our Offerings :
On Site Visitor Registration through web app & issue RFID Smart Cards
Placed LIKE Pillars at strategic places against the cars on display & mapped content like
FB Post, You Tube Videos etc with respective pillars
Visitors can post FB likes for the respective car on display by flashing their card against the pillar & also put user comments, status updates on their FB wall real time.
EON Photo Terminal – Visitor could get their pictures clicked & post on Facebook wall real time along with EON Tag line “ XYZ is on EON”.
Twitter Zone – On a single button, visitors could tweet using the customized hash tags & follow the twitter handle of Hyundai.
We also made a customized tweet deck to display all the tweets using the specific hash tag.